What you'll walk away with...

A strategic brand strategy that you can use in all marketing activities, and the know-how to create one. This includes:

  • Brand Promise - succinct and compelling statement of the unique value your brand offers

  • Four strategic brand messages that prove your brand can deliver on its promise

  • A brand messaging framework you can use, or brief others to use in all marketing

  • Confidence that you are sharing the most important messages about your brand & offering

  • Bonus – the insights you'll learn when researching your customers and competitors will help you grow your business in other ways too!

Course curriculum

    1. Welcome to the Build your Strategy Story Course & How it Will Benefit You

      FREE PREVIEW

    1. Introduction and Process Overview

      FREE PREVIEW

    2. PDF – Brand Strategy Introduction and Process Overview

    3. PDF - Additional Brand Strategy Examples

    4. Everything You Need to Prepare for Doing this Course - From Recommended Timings to Materials

    1. 1. Uncover Customer Needs _ Wants

    2. 1b. PDF reference for Customer Needs & Wants

    3. 2. Competitor Audit Overview and Define Business

    4. 2B. PDF reference for Competitor Audit Overview

    5. 3. How to do a Competitor Audit

    6. 3b. PDF reference for How to do a Competitor Audit

    7. 4. What Your Brand Delivers

    8. 4b. PDF reference for What your Brand Delivers

    1. 1. Find Insight Combinations

    2. 1b. PDF reference for Find Insight Combinations

    3. 2. Draft Brand Promises

    4. 2b. PDF reference for Draft Brand Promises

    5. 3. Craft Reasons to Believe

    6. 3b. PDF reference for Craft Reasons to Belive

    7. 4. Finesse All Brand Messages

    8. 4b. PDF reference for Finesse Brand Messages

    1. Put your Brand Story into Action

    2. PDF reference for Put your Brand Story Into Action

    1. Wrap Up _ Reflection

    2. PDF Reference - Wrap Up and Reflection

About this course

  • $1,250.00
  • 25 lessons
  • 2 hours of video content

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I want to start attracting more of my ideal customers ASAP!

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Instructor – Annabelle King, Brand & Marketing Consultant

An expert in Brand Storytelling with 20 year’s experience building brands. She founded I Like Storytelling, a consulting practice specializing in brand storytelling. Annabelle created a bespoke Brand Strategy Development Process 10 years ago, and now facilitates teams and entrepreneurs to build their own brand stories through workshops, retreats and online courses.

Start building your brand strategy today!

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